Every once in a while, something comes along so powerful in concept, so revolutionary in its design, it redefines generations. America is witnessing that in the newly released FIAT 500.
The Fiat 500 has won Europe’s oldest and most prestigious design award – “Compasso d’Oro ADI” (ADI Golden Compass). This award was founded in 1954 and is only given to designs of the highest order.
Here are the criteria used to judge the winning designs:
- The product’s performance (usability, versatility for human diversity) and the socially innovative and responsible aspects of its design (aesthetics and form, typology, function, perception, experience, cognition).
- Its physical environmental impact (from production and consumption to decommissioning, disassembly, recycling or the possible reutilisation of constituent parts; from energy-saving to resource optimisation).
- Its appropriate use of technologies, materials, components and processes.
- Its communicative and iconic strengths.
An international panel chaired by Arturo Dell’Acqua Bellavitis and made up of industry experts selected the Fiat 500 out of nearly 400 designs. The award was accepted by Roberto Giolito, designer of the Fiat 500 and Fiat Design director.
With more than 60 international awards and growing, there can be no doubt that the Fiat 500 truly is an icon of modern design.