Safford Fiat of Fredericksburg is Excited to Announce the New FIAT 500 Apple IPad App


Car Shopping can’t get any easier than this!

FIat ipad app

FIAT IPad App

FIAT has proven itself as a modern, technologically forward, and fun brand once again.  This time, they’re bringing the fun to your fingertips. A new application from Apple iTunes is now available for download on your Apple iPad called the “FIAT Source”. The touch-based application showcases the new 2012 Fiat 500 vehicle line with 360 degree views of all the interiors and exteriors of the cars. The interactive catalog is a fast and easy way to browse the FIAT vehicle lineup without ever having to leave your couch. The application is informative, personalized, and oh yeah…free!

but it’s more than just cars….

take a look!

Cars, Music, Fashion….what’s not to like?

FIAT app brings quarterly magazine issues

FIAT Source brings quarterly magazine issues

When you download the application, not only will you be gaining instant access to tons of useful information, 360 degree tours, and video and picture galleries of the FIAT vehicle lineup, but FIAT is also bringing you quarterly “issues”, much like a magazine would look. The issues will feature information on music, entertainment, fashion, travel and art that is unique and appreciated by the FIAT brand. The first quarter’s issue will feature the galleries of four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator. Designed to stay fresh, FIAT Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as an historical design timeline of the iconic Fiat 500 vehicle. Scheduled to renew quarterly, FIAT Source issues will include unique wallpaper and personal sketch downloads. The app creates an iPad studio of engaging customized content that is exclusive to the FIAT brand experience.

About the 2012 Fiat 500:

the 2012 FIAT 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco: Drive Application, state-of-the-art TomTom® Navigation with BLUE&ME Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

Go to the Source!

FIAT ipad app

500,000 ways to express yourself

“The FIAT brand is dedicated to providing customers a unique, personalized, brand experience, and the FIAT Source application is a modern way to do just that,” said Laura Soave, Head of FIAT Brand North America. “The FIAT Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them.”

Join Safford Fiat of Fredericksburg and download your free Apple iPad app, “FIAT Source”, today and explore the vehicles, read up on some very cool artists, and look for a new quarterly issue on fashion, coming this fall. Then come visit us at 4535 Lafayette Blvd, Fredericksburg and we’ll play on our IPads, test drive some FIAT 500s, and drive off in a new 2012 FIAT 500!



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