While skimming the internet earlier today, I came across an article on FIAT500ABARTH.US that I had to share. Written by Leo Maselli, it puts our love for FIATS in rather humorous, yet very relatable terms. Enjoy!
There is a palpable feeling in the air that is as sweet and heady as raw garlic being sautéed in olive oil. It all has to do with the long-held attraction that has always existed between thousands upon thousand of American drivers and all Italian vehicles – no matter two wheels or four. The atmosphere I describe exists so intensely that Americans in many urban centers are popping into a Fiat dealership and getting re-acquainted with an old legend: the Fiat 500 and Fiat 500 Abarth – revamped versions of the Cinquecento.
Way back in the early 1900s, Giovanni Agnelli, the founder of Fiat, determined that in order to expand his passenger car market beyond just the European, he would have to offer a low-cost Fiat of practical size and extreme durability that demanded minimum driving skills while offering a maximum fuel economy. In North America his efforts both succeeded and ultimately failed. Fast forward to 2009 when Chrysler and Fiat confirmed a strategic alliance that gave Fiat 35% of Chrysler in exchange for access to its technology and overseas market. The stage was set for the return of Fiat.
- Americans get a kick out of looking at the gas gauge and seeing the word benzina. The Italian language is just more romantic.
- Fiats have an adventurous spirit, i.e. “Life is best when driven.”
- It provides the opportunity to feel like an Italian character, simply by sitting in the car with dark shades on.
- The 500 thinks it is Casanova, which gives it a sense of destiny.
- You’re never too old (or too young) to drive a Fiat.
- The car is designed to be admired. It makes a good first impression.
- Fiat has infused the car with history, a unifying spirit of the company’s past, present and future.
- Italians bottle passion and enthusiasm. Fiat oozes both.
- The American perception of Italian driving machines (like Fiat, Ferrari and Vespa) is that they are gorgeous, fun, and sexy.
- Americans will drive a Fiat: it makes drivers scream for more.