Fiat’s newest commercial debuted last night. Here is Fiat’s official press release regarding the commercial:
The FIAT brand is depicting the tale of its arrival to the U.S. market with a new commercial that features vehicles joyously cliff-diving and leaping into the sea as they make their way from Italy to the U.S. The new commercial, “Immigrants” features the Fiat 500 product portfolio.
“‘Immigrants’ tells the story FIAT’s resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio,” said Olivier Francois, President and Chief Executive Officer – Fiat Brand Worldwide. “We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually appealing and entertaining, while reinforcing our distinctive Italian origin.”
The commercial was filmed in Italy and New York. The scenes in Italy were shot in Amalfi and Sorrento and feature colorful landscapes and key landmarks to give consumers a flavor of the brand’s Italian heritage. As the vehicles arrive in the U.S. the commercial shifts to highlight quintessential areas in New York such as the Brooklyn and Manhattan bridges, Madison Square Park and surrounding neighborhoods.
“Immigrants” is set to a popular Italian song, ‘Torna a Surriento,'(Come Back to Sorrento) sung by international artist, Arianna and composed by Flavio Ibba. As the vehicles make their way to the shores of New York, the music is remixed from the classic Italian tune to a contemporary sound featuring global superstar, Pitbull, capturing the passion and energy of America.
Without further ado:
Quite the turn around from the Charlie Sheen and Jlo ads of late….I’d love to hear what you think. Leave a comment below. And while we absolutely do not recommend, nor can we say that the FIATs on our lot are into cliff-diving, we can say without a doubt that our Safford Fiats are full of all of the Italian passion and heritage that you could ever ask for.