Pick a FIAT, any FIAT….

FIAT Backstage has pronounced 2013 ‘the Year of the FIAT.’ With so many new things coming our way this year – new models and exciting new twists on existing favorites, there will be a FIAT to match every lifestyle. But with so much to choose from, how do you know which vehicle’s personality is the best fit with your own? You can start by consulting FIAT Backstage’s handy guide below:

For the efficient, worldly, trendsetter with an appreciation for classic design…the FIAT 500

For those who love to drive, the 2013 FIAT 500 offers a one-of-a-kind experience that will thrill your senses.  The manual transmission delivers added enjoyment and now features an EPA estimated 40 mpg on the highway (where you’ll cruise with plenty of power, precise steering and a sport-tuned suspension as you imagine winding through the Italian countryside). While the classic Italian design and heritage will attract many to get behind the wheel of the Cinquecento, you’ll notice that no detail has gone untouched. Among 35 available safety and security features are seven standard airbags that add peace of mind, and a slew of unique interior and exterior design appointments — including more than 100 accessories from Mopar — allow for nearly endless customization of this Italian icon.

For the sun-loving exhibitionist who dreams for Vitamin D…the FIAT500 Cabrio

If you want all the FIAT 500 has to offer, plus the thrill of driving in open air, consider the FIAT 500c. You’ll still get to choose from 15 exterior color options and 12 interior color/textile schemes, but you’ll also get to pick the color of a three-position power top you can drop when the sun comes out to play, and quickly close if ever the clouds threaten to rain on your parade.

For the bold small-car aficionado who likes to live on the edge…the FIAT 500 Turbo

Some people love the practicality of a small car but need a little more…oomph. For you, there’s the new 2013 FIAT 500 Turbo. Powered by 135 turbocharged horses, engaged through a performance manual transmission and grounded with its sport-tuned suspension, the FIAT 500 Turbo excites the very core of car enthusiasts and is available now. With its aggressive body design, blacked-out lamps and unique wheels that hint at its performance-disc brake system, the FIAT 500 Turbo adds a sinister personality to the classic Cinquecento.

For the adrenaline junkie who lives for speed and performance…the FIAT 500 Abarth

Of course, you could be the type of person who can’t get enough oomph. For you, there’s the high-performance and track-proven FIAT 500 Abarth. Its legendary ways are small but so entirely wicked that we promise you’ll feel like a first-rate rebel whether you’re pushing this Scorpion to its limits at the track or just picking up the week’s groceries. And if you’re the kind who prefers to do your rebelling topless, the new 2013 FIAT 500 Abarth Cabrio will be available in time for spring.

For those who want a no-compromise electric vehicle with unmistakable Italian style and fun-to-drive performance……the all-new zero-emissions FIAT 500e

By driving electric, you’re doing a good thing for Mother Earth. We didn’t think she’d want you punished with a car that sacrifices style for sustainability, and thus the FIAT 500e was born. With its European-tuned chassis wrapped by a striking design and unique color palette, the all-new 2013 FIAT 500e delivers good looks with great performance and range. The FIAT 500e arrives in the second quarter of 2013 to FIAT Studios in California.

For the urban explorers who need more room for their people and their stuff…all-new FIAT 500L

Taking the FIAT 500 and adding 26 inches more in length, plus 6 inches more in height and width, the all-new 2014 FIAT 500L delivers 42 percent more interior space, added flexibility, seating for five and turbocharged performance. And for those who want a Cinquecento that matches their active, take-on-the-world lifestyle, the all-new 2014 FIAT 500L Trekking expands the appeal and practicality of the FIAT 500L with distinct, rugged looks; an athletic two-tone interior environment; unique front and rear fascia designs, flared wheel arches and larger 17-inch wheels to support its adventurous personality. The FIAT 500L will be available this summer.

Okay….you’ve decided on the model? Now the only thing left to do is pick a color! I know….easier said than done. 😦


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540 898 7200 / 866 844 2420


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